Apple to Publish Nano Fire Fix on Orders From Japan

Apple Inc. will comply with a government order and provide information to Japanese consumers on how to avoid the potential risk of some iPod Nano music players catching fire.

The information, which focuses on obtaining and replacing the battery on first-generation iPod Nanos, will be posted in a prominent place on the company’s Japanese website in the next few days, Tom Neumayr, an Apple spokesman, said today by telephone. The posting complies with the Japanese government’s demand for a consumer alert about the fire risk, Neumayr said.

The world’s most-valuable technology company is responding to instructions from Japan’s Ministry of Economy, Trade and Industry. The ministry yesterday advised Apple’s Japanese unit to post the information, including a list of serial numbers of affected products, on the website and to e-mail it to consumers. The government asked Apple to report on its progress by Aug. 13.

“IPods are incredibly well designed and safety is the highest priority for Apple,” Neumayr said. “We’ve worked closely with METI to make sure first-generation iPod Nano customers who are concerned with their battery have the latest information.”

Six incidents have been reported to the Japanese government since 2008 in which the 2005-model device caught fire while being recharged, ministry spokesman Hiroshi Miyashita said last week.

Apple, based in Cupertino, California, fell $2.75, or 1.1 percent, to $258.95 at 12:49 New York time on the Nasdaq Stock Market. The shares had risen 24 percent this year before today.

To contact the reporters on this story: Arik Hesseldahl in New York at ahesseldahl@bloomberg.net; Yoshinori Eki in Tokyo at yeki@bloomberg.net.

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