Procter & Gamble Signs Global Olympic Sponsorship Through Games of 2020
Procter & Gamble Co., the world’s largest consumer-products company, agreed to become a worldwide Olympic sponsor through 2020.
The 10-year sponsorship with the International Olympic Committee covers the next five Games starting with London 2012, the company and governing body said today in a joint statement. Financial terms weren’t disclosed.
P&G becomes the 11th global sponsor for the London Olympics. The Cincinnati-based company sponsored the U.S. team at this year’s Vancouver Winter Olympics.
“P&G’s global reach and consumer insight will be a real boost in our efforts to communicate the Olympic values to a worldwide audience and their financial support over the next decade will benefit the entire Olympics movement, including the athletes themselves,” IOC President Jacques Rogge said in the statement.
The IOC’s Worldwide Olympic Partners get exclusive marketing rights in their product category. Among P&G’s global brands are Gillette shavers, Duracell batteries, Pampers diapers and Pantene shampoo.
P&G is the second new Olympic sponsor announced this month after Dow Chemical Co. The other sponsors for London 2012 are Coca-Cola, Acer, Atros Origin, General Electric, McDonald’s, Omega, Panasonic, Samsung and Visa.
To contact the reporter on this story: Bob Bensch in London at bbensch@bloomberg.net.
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