FriendFinder Offers $210 Million for Playboy Enterprises

FriendFinder Networks Inc. said it has made a proposal to acquire Playboy Enterprises Inc. for $210 million, more than a bid by Hugh Hefner, founder of Playboy and its namesake magazine.

Hefner, 84, this week said he wants to take Playboy private, offering $5.50 apiece in cash for the Class A and Class B shares he doesn’t already own. That offer is valued at $123 million.

FriendFinder disclosed its bid in an e-mailed statement.-

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.