LeBron James Fathead Wall Graphics Sell Out to Ex-Boss Gilbert's Benefit

The LeBron James Fathead wall graphic discounted with a link to Benedict Arnold has sold out.

Fathead LLC’s website sold the last of more than 1,000 James “Slam Dunk” products for $17.41, down from original prices as high as $99.99. The discount price also signifies the year 1741, when Arnold, a colonial army officer who offered to surrender West Point to the British for money during the Revolutionary War, was born.

Fathead, based in Livonia, Michigan, is owned by Dan Gilbert, who also runs the Cleveland Cavaliers, where James played seven years and was named the National Basketball Association’s Most Valuable Player the last two seasons.

James jumped to the Miami Heat as a free agent last week. Gilbert called his former star’s departure a cowardly betrayal and drew a $100,000 fine from NBA Commissioner David Stern.

Michael Layne, Fathead’s director of Internet marketing, said another version of the graphic showing James in a yellow Cavs’ uniform had sold more than 500 copies since its release last weekend at a “Declaring Independence” price of $17.76.

Layne also said that the company would sell a Fathead graphic of James in a Heat uniform later this year.

“I’m sure we could come up with a fun number for the price,” he said in an e-mail. “In fact, we’ve been kicking around a pre-order special at $63.01.”

James and his All-Star teammates with the Heat, Dwyane Wade and Chris Bosh, will wear the numbers 6, 3, and 1 next season.

To contact the reporter responsible for this story: Barry Rothbard at brothbard@bloomberg.net

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