Lilly's Alzheimer's Gamble Aims at $10 Billion Patent Loss

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Jan Lundberg, Lilly's president of research and development, said his mother started showing symptoms of Alzheimer's a few years ago, when she was 80.

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Photographer: Doug McSchooler/Bloomberg

Jan Lundberg, Lilly's president of research and development, said his mother started showing symptoms of Alzheimer's a few years ago, when she was 80. Close

Jan Lundberg, Lilly's president of research and development, said his mother started showing symptoms of Alzheimer's... Read More

Jan Lundberg, executive vice president of science and technology at Eli Lilly & Co., center, Richard Mohs, research team leader, right, and Eric Siemers, medical director of Lilly's research team, stand for a photo in a laboratory at the company's headquarters in IndianapolisPhotographer: Doug McSchooler/Bloomberg Close

Jan Lundberg, executive vice president of science and technology at Eli Lilly & Co., center, Richard Mohs, research... Read More

Photographer: Doug McSchooler/Bloomberg

Jan Lundberg, executive vice president of science and technology at Eli Lilly & Co., right, speaks about Alzheimer's research findings with Richard Mohs, research team leader, center, and Eric Siemers, medical director of Lilly's research team, before posing for a photo in a laboratory at the company's headquarters in Indianapolis. Close

Jan Lundberg, executive vice president of science and technology at Eli Lilly & Co., right, speaks about Alzheimer's... Read More

Photographer: Doug McSchooler/Bloomberg

Eric Siemers, medical director of Eli Lilly & Co.'s research team, speaks during an interview at the company's headquarters in Indianapolis. Close

Eric Siemers, medical director of Eli Lilly & Co.'s research team, speaks during an interview at the company's... Read More

Photographer: Doug McSchooler/Bloomberg

Richard Mohs, research team leader for Eli Lilly & Co., listens during an interview at the company's headquarters in Indianapolis. Close

Richard Mohs, research team leader for Eli Lilly & Co., listens during an interview at the company's headquarters in Indianapolis.

Photographer: Doug McSchooler/Bloomberg

The headquarters building of Eli Lilly & Co. stands in Indianapolis. Close

The headquarters building of Eli Lilly & Co. stands in Indianapolis.

With two Alzheimer’s drugs in the final stage of human testing and two more being developed behind them, Eli Lilly & Co. is committed to one of the riskiest bets in medicine to fill a potential $10 billion revenue gap.

Therapies now in use only address symptoms of the disease; they don’t cure or even slow it. And the search for new treatments has been fraught with failure, the latest involving Pfizer Inc.’s Dimebon, which wasn’t shown to benefit patients in an advanced study reported in March.

Lilly researchers say their early use of biomarkers, signals in the blood that show the medicines hit their targets, gives them confidence the late-stage therapies will work. A drug that stops or reduces memory loss may be worth more than $5 billion a year, said Tony Butler, an analyst with Barclays Capital. At the same time, Lilly faces generic competition by 2016 to products with about $10 billion in annual sales, or almost half its revenue last year.

“There’s a lot of pressure to show success,” said Butler, who is based in New York, in a telephone interview. “It’s a very risky area.”

Both of Lilly’s late-stage treatments are designed to reduce plaque in the brain called beta amyloid, thought by researchers to be a main contributor to Alzheimer’s. The pill semagacestat inhibits an enzyme called gamma secretase that’s tied to amyloid production. The intravenous therapy solanezumab is an antibody that binds to soluble beta amyloid, and helps clear the material through the bloodstream.

Clinical Trials

The second of two 21-month trials for semagacestat finished enrollment in May, while two 18-month studies of solanezumab are close to 70 percent enrolled, said Eric Siemers, medical director of Lilly’s Alzheimer’s research team, in an interview at the company’s Indianapolis headquarters. The clinical trials are designed for at least 1,000 patients and are being conducted at more than 220 sites in about 30 countries.

In each drug’s case, the company will report results after the second study concludes. Lilly is reporting earlier-stage data from its Alzheimer’s program this week at the International Conference on Alzheimer’s Disease that started July 10 in Honolulu. That includes additional biomarker information on solanezumab.

‘We really know our drugs are having an effect in the brain,” Siemers said. “Now, is it enough of an effect? We don’t know.”

Developer of Prozac

A leader in neuroscience since introducing Prozac as an antidepressant almost a quarter-century ago, Lilly still derives the bulk of its sales from that field. The drugmaker’s two top- sellers in 2009 were the schizophrenia drug Zyprexa, with $4.9 billion in revenue, and the depression treatment Cymbalta, at $3.1 billion. Those medicines, though, lose patent protection in 2011 and 2013, respectively, while Lilly’s $1.7 billion cancer medication Alimta faces generic competition in 2016.

Lilly rose 8 cents, or less than 1 percent, to $35.21 at 4 p.m. in New York Stock Exchange composite trading. In the last year, the shares gained 6.9 percent, compared with the 11 percent increase of the Standard & Poor’s 500 Pharmaceuticals Index.

Investors and analysts are closely watching the progress of Lilly’s two late-stage Alzheimer’s drugs, said Butler, who recommends holding Lilly’s shares and doesn’t own any. He named those along with a late-stage diabetes treatment called Bydureon as the most prominent of the company’s eight molecules nearing U.S. Food and Drug Administration review. Butler estimates that drug could bring Lilly as much as $1.5 billion in annual sales.

Low Expectations

Expectations for the Alzheimer’s treatments, though, are low, said Michael P. Krensavage, manager of Krensavage Partners LP, a hedge fund that owns Lilly shares.

“Investors don’t really seem to want to give Lilly credit for its Alzheimer’s drugs,” Krensavage said. “It’s been such a tough disease that investors have grown quite skeptical.”

The company also has one Alzheimer’s drug in mid-stage trials and has just introduced another into human testing. Lilly scientists including Siemers declined to comment on the way those medicines work, citing competitive reasons.

The company also declined to say how much it’s spending on its Alzheimer’s program, although Jan Lundberg, Lilly’s president of research and development, said, “in the neuroscience area, it’s definitely the top priority.”

Lundberg’s Arrival

Lundberg, 57, who came to Lilly in February after 10 years as head of global discovery research at London-based AstraZeneca Plc, said his interest in Alzheimer’s is driven by more than shareholder pressure. His mother started showing symptoms of the disease a few years ago, when she was 80, he said.

“She’d never been sick in her whole life; completely healthy and active,” Lundberg recalled. “But then I remember she called once and said, ‘I forgot how to make pancakes. Can you tell me the recipe?’ It’s a phone call I’ll never forget.”

Months later there was a call from a shop saying his mother, who lived in his native Sweden, had forgotten how to get home. Over the next year, her mood changed, she became aggressive and couldn’t sleep through the night, he said. She was prescribed one of the approved medicines meant to ease the symptoms of Alzheimer’s, in a class of drugs called cholinesterase inhibitors.

Drug Didn’t Help

“It didn’t help her at all,” Lundberg said. “She just became worse, I think. It was a progressive decline. I remember meeting her, and she sat just like you and looked at me. But her eyes were empty.”

She died about a year and a half ago, after falling and fracturing her hip, he said. When Lundberg was ready to leave AstraZeneca, it was Lilly’s commitment to Alzheimer’s that helped bring him to Indianapolis, he said.

“Of course if you see a company that could help or prevent this, it’s extremely motivating,” said Lundberg. With Lilly’s two late-stage medicines, “I feel we are in the lead.”

Drugmakers such as New York-based Pfizer and Bristol-Myers Squibb Co., as well as Johnson & Johnson, of New Brunswick, New Jersey, aren’t far behind.

Lilly’s semagacestat and an antibody called bapineuzumab from Pfizer and J&J are the most advanced of the treatments in major clinical trials, Michael Weiner, a professor of medicine, radiology, psychiatry and neurology at the University of California in San Francisco, and director of the Center for Imaging of Neurodegenerative Diseases at the VA Medical Center, said July 1 in a telephone interview. Bristol-Myers, based in New York, also has an earlier-stage gamma secretase inhibitor.

On the Market

Three stages of clinical testing are usually required to gain U.S. regulatory approval for a new treatment.

Medicines on the market include cholinesterase inhibitors such as Tokyo-based Eisai Co. and Pfizer’s Aricept, the world’s best-selling drug for Alzheimer’s. They work to prevent the breakdown of acetylcholine, a chemical important for learning and memory, according to the Alzheimer’s Association.

“There’s no evidence that they actually slow the underlying degenerative process associated with Alzheimer’s disease,” said Richard Mohs, Lilly’s team leader of Alzheimer’s research. “If our medications work, their effects would be additive to any benefit that you get from a cholinesterase inhibitor.”

Lilly built its Alzheimer’s strategy around using biomarkers in earlier-stage trials, Siemers said. That helped ensure the drugs were having the intended effect and enabled researchers to find the appropriate dose for final-stage studies, he said. For semagacestat, the marker was a reduction of beta amyloid in the blood or spinal fluid, while for solanezumab it was an increase of the protein because the antibody is designed to bind to it.

“We wouldn’t take a compound into Phase 3 unless we had a biomarker response in Phase 2 that told us it was having the appropriate effect in the brain,” Siemers said.

To contact the reporter on this story: Meg Tirrell in New York at mtirrell@bloomberg.net.

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