Maria Sharapova Signs Multiyear Sponsorship Agreement With Danone's Evian
Evian is a sponsor of Wimbledon and the U.S. and Australian opens, where Sharapova has collected her trio of major titles. The brand is associated with spas and wellness, areas that Sharapova would like to be involved in after her playing career, Max Eisenbud, her agent at IMG Tennis, said in an interview from Coral Gables, Florida.
Sharapova, 23, will be featured in a new international campaign, said Eisenbud. He didn’t disclose financial details of the deal.
“I have been drinking their products and using their face spray for years,” Sharapova said in an e-mailed statement.
Evian is part of the beverage division of Groupe Danone SA, the world’s biggest yogurt maker, which also owns the Volvic water brand. The French company controls about 10 percent of the world’s bottled-water market. Evian water is bottled in the French Alpine village of Evian-les-Bains. Its Evian Royal Resort is home to the Evian Royal Spa.
“She is a superstar, she is famous in many countries,” Michael Aidan, global brand director at Evian, which is sold in 152 nations, said in an interview. “She embodies a youthful spirit that fits our brand.”
Sharapova, the world’s highest-paid female athlete, was named the No. 16 seed earlier this week in the women’s draw at Wimbledon, which starts June 21. She’ll play Ukraine’s Kateryna Bondarenko in the first round. Sharapova won the tournament in 2004, the first of her Grand Slam singles titles.
Sharapova, who was a runner-up at a grass-court tournament in Birmingham, England, last week, is the fourth favorite at 7-1 to win Wimbledon with U.K. bookmaker William Hill. That means a successful $1 bet brings in $7 plus the original stake.
Bloomberg moderates all comments. Comments that are abusive or off-topic will not be posted to the site. Excessively long comments may be moderated as well. Bloomberg cannot facilitate requests to remove comments or explain individual moderation decisions.