Disney's Eisner in E-Mail Said `Millionaire' as Important as Pro Football

Walt Disney Co.’s former Chief Executive Officer Michael Eisner said “Who Wants to Be a Millionaire?” was as important as the National Football League to ABC and would turn around the television network, according to e-mails introduced in the trial over profits from the game show.

To contact the reporter on this story: Edvard Pettersson in Los Angeles at epettersson@bloomberg.net

Bloomberg reserves the right to edit or remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.