Adidas CEO Hainer Sees Soccer World Cup Opportunity, Financial Times Says

Adidas AG Chief Executive Officer Herbert Hainer said “there is a good chance” for the company to expand its market leadership as a soccer sports brand with the World Cup tournament and that he is “more than satisfied” with sales numbers so far, the Financial Times reported, citing an interview with Hainer.

To contact the reporter on this story: Ben Martin in London

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