`Shrek Forever' Is Top Film for Third Weekend, Making $25 Million in Sales

“Shrek Forever After,” from DreamWorks Animation SKG Inc. and Viacom Inc.’s Paramount Pictures, was the No. 1 movie in the U.S. and Canada for a third straight weekend with $25.3 million in ticket sales.

The animated 3-D film about a good-natured ogre edged out four new releases, including the Universal Pictures comedy “Get Him to the Greek,” researcher Hollywood.com Box-Office said yesterday in an e-mailed statement.

“Shrek” is the fourth in the animated series featuring the voices of Mike Myers and Cameron Diaz. The first three films generated $2.2 billion in worldwide ticket sales, according to Box Office Mojo. Overall box-office sales for films fell 24 percent this weekend from a year earlier to about $125 million, Hollywood.com said.

“‘Shrek’ benefitted from a marketplace that didn’t have a lot of competition,” Paul Dergarabedian, president of Hollywood.com’s box-office tracking unit, said in an interview.

In “Forever After,” Shrek is lured into an alternate universe where all of his past relationships vanish. DreamWorks Chief Executive Officer Jeffrey Katzenberg said last month that the movie would be the final installment in the series.

‘Killers’

“Get Him to the Greek” was second in its debut, with $17.4 million in sales. The film, produced by Judd Apatow, stars Jonah Hill as a record-company executive who tries to keep a wild rock star in line. Russell Brand co-stars.

The film was estimated to take in about $20 million, according to the prediction of Box Office Guru publisher Gitesh Pandya.

The comedy “Killers” came in third in its debut with sales of $16.1 million. The movie, from Lions Gate Entertainment Corp., stars Ashton Kutcher as an assassin who tries to keep his profession a secret from his bride. Katherine Heigl co-stars.

Walt Disney Co.’s “Prince of Persia: The Sands of Time,” fell to the fourth spot from second with $13.9 million in receipts. Jake Gyllenhaal stars as a prince who must prevent dark forces from obtaining a magical dagger that holds the power to reverse time. Gemma Arterton and Ben Kingsley co-star.

Dropping to fifth place from third was “Sex and the City 2,” with $12.7 million in its second weekend. In the Warner Bros. film, Carrie Bradshaw and friends travel to Abu Dhabi as guests of a wealthy sheik. The movie follows their adventures, including camel rides and a stay at a luxury hotel. The film stars Sarah Jessica Parker, Cynthia Nixon, Kristin Davis and Kim Cattrall.

Weekend sales for the top 12 films fell to $121.6 million from $160.8 million a year earlier, Hollywood.com said. Year-to- date receipts total $4.47 billion, up 3.7 percent from $4.31 billion. Attendance has fallen 2.7 percent this year.

The following table has figures provided by studios to Los Angeles-based Hollywood.com. The amounts are based on actual ticket sales for June 4 and June 5 and estimates for yesterday.

Rev. Avg./ Pct. Total Movie (mln) Theaters Theater Chg. (mln) Wks ================================================================ 1 SHREK FOREVER AFTER $25.3 4,386 $5,768 -42 $183.0 3 2 GET HIM TO THE GREEK 17.4 2,697 6,460 -- 17.4 1 3 KILLERS 16.1 2,859 5,631 -- 16.1 1 4 PRINCE OF PERSIA 13.9 3,646 3,800 -54 59.5 2 5 SEX AND THE CITY 2 12.7 3,445 3,672 -59 73.4 2 6 MARMADUKE 11.3 3,213 3,517 -- 11.3 1 7 IRON MAN 2 7.8 3,007 2,588 -53 291.3 5 8 SPLICE 7.5 2,450 3,041 -- 7.5 1 9 ROBIN HOOD 5.1 2,599 1,975 -51 94.3 4 10 LETTERS TO JULIET 2.9 1,962 1,504 -49 43.3 4 11 DATE NIGHT 0.83 658 1,261 -54 95.4 9 12 JUST WRIGHT 0.80 518 1,544 -63 20.2 4

Top 12 Films Grosses

This Week Year Ago Pct.

(mln) (mln) Chg. ===================================

$121.6 $160.8 -24.4

Year-to-date Revenue

2010 2009

YTD YTD Pct.

(mln) (mln) Chg. ===================================

$4,467 $4,309 3.7

Year-to-date Attendance: -2.7%

To contact the reporters on this story: Michael White in Los Angeles at mwhite8@bloomberg.net; Greg Bensinger in New York at gbensinger1@bloomberg.net

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