Symbian Plans to Double U.S. Smart-Phone Market Share

Symbian Foundation, the maker of an operating system that runs Nokia Oyj (NOK1V) mobile phones, plans to double its share of the U.S. market for so-called smart phones in the next year.

Symbian plans to run marketing campaigns with U.S. carriers to boost competition with devices like Apple Inc. (AAPL)’s iPhone, Lee Williams, executive director of the London-based foundation, said in an interview today.

Symbian’s software enables users of advanced handsets to check e-mail, browse the Web, listen to music and send photos. By the end of the year, 3 percent of smart phones in the U.S. will use Symbian technology, said Ramon Llamas, an analyst at Framingham, Massachusetts-based research firm IDC.

Research In Motion Ltd. (RIM), maker of the BlackBerry, will have 48 percent of the U.S. market, Llamas said. Apple will have 23 percent, Microsoft Corp. (MSFT)’s Windows Mobile 14 percent and Google Inc. (GOOG)’s Android 7 percent, he said.

Symbian, which counts Sony Ericsson Mobile Communications Ltd. and Samsung Electronics Co. as its clients, is opening to more outside developers, which may help its U.S. market share to double, Williams said.

“I’m seeing two to three times the activity I’ve ever seen to get Symbian into the U.S. market -- both products and services,” Williams said. In opening the operating system, “we’re more relevant to the operators than we have been in the past,” he said.

To contact the reporter on this story: Ari Levy in San Francisco at alevy5@bloomberg.net

To contact the editor responsible for this story: Jonathan Thaw at jthaw@bloomberg.net

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