Ambev Gains Share in Brazil After New Law, Credit Suisse Says

Cia. de Bebidas das Americas, Latin America's biggest brewer, regained some of its share of the Brazilian market in August as consumers adapted to a new drunk- driving law, Credit Suisse said yesterday in a report.

The Sao Paulo-based unit of InBev NV regained 0.6 percentage point of market share to 67.3 percent after losing 0.7 percentage point in July, Credit Suisse analysts Marcel Moraes, Tufic Salem and Antonio Gonzalez wrote, citing Nielsen data.

A new law introduced in June that places harsher restrictions on drunk driving may have caused the loss of market share in July, particularly in the southeast region of the country, the analysts wrote in a note to investors yesterday.

Brazilian consumers are beginning to adjust their drinking habits, buying alcohol at stores instead of in bars and restaurants, Credit Suisse said. Consumers are also buying new non-alcoholic products from AmBev, as the company is known, and its competitors, as well as using alternative means of transport, the analysts wrote.

Primo Schincariol Industria de Cervejas e Refrigerantes SA lost 0.7 percentage point of market share in August to 12.9 percent after gaining 0.5 percentage point a month earlier. Petropolis and Fomento Economico Mexicano SAB de CV each gained 0.1 percentage point to 9.3 percent and 7.8 percent respectively, the report said.

To contact the reporter on this story: Laura Price in Sao Paulo at lprice3@bloomberg.net

To contact the editor responsible for this story: JoAnne Norton at jnorton@bloomberg.net

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