Mexico's Femsa Begins Selling Beer Flavored With Salt, Lime

Fomento Economico Mexicano SAB (FMX), Latin America's largest beverage maker, began selling a beer flavored with salt and lime to attract more young adult drinkers.

The new beer called Sol Limon y Sal, which is also available in a non-alcoholic version, went on sale today. It will be distributed at the company's Oxxo convenience-store chain and supermarkets in Mexico, Femsa, as the Monterrey-based company is known, said in a e-mailed statement.

Femsa also announced it reached an agreement with Corporacion Interamericana de Entretenimiento SAB to place digital computer screens near cash registers in selected Oxxo stores to display advertising. The terms of the agreement weren't provided, according to a separate statement e-mailed today.

To contact the reporter on this story: Thomas Black in Monterrey at tblack@bloomberg.net

To contact the editor responsible for this story: Steve Stroth at sstroth@bloomberg.net.

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