Marketing Wonders: Foods That Never Expire

By Ben Steverman - 2012-07-18T13:27:07Z

Photograph by Nader Khouri/Contra Costa Times/Zuma Press

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Reese's Peanut Butter Cups

H.B. Reese quit his day job at Hershey Chocolate when a candy business he'd started in his basement started to take off. The business supported his family of 16 children, who were touted in ads as "16 Good Reasons to Buy Reese's." Peanut butter cups were first sold in 1928 as part of an assortment package, and were sold separately in about 1935. By 1942, they were so popular that Reese cancelled all his other product lines. Hershey -- which had always supplied Reese with chocolate -- bought the H.B. Reese Candy Company in 1963.