Apps That Nudge, Nag and Manipulate You Into Financial Health

By Ben Steverman - 2014-04-07T17:15:02Z

Photograph by Karen D'Silva/Getty Images

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Baby Steps

Online financial adviser LearnVest often calls itself the “Weight Watchers for personal finance.” One thing the start-up borrows from the weight loss program is an emphasis on the boost that comes with small achievements, especially early in the process. While Weight Watchers might instruct members to clean out their refrigerator, LearnVest sometimes advises new clients to clean the unnecessary cards and old receipts out of their wallets. Achieving these “bite-sized financial to-dos” provides an important sense of accomplishment, said LearnVest founder Alexa von Tobel.

Related: Our Brains Aren’t to Blame for Our Financial Woes

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