Apps That Nudge, Nag and Manipulate You Into Financial Health

By Ben Steverman - 2014-04-07T17:15:02Z

Photograph by Leslie West/Getty Images

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Most people don't particularly like hearing they're deviants straying from social norms., the online personal finance site, frequently deploys such “social proof” – as the behavioral economists call the concept. The site might let you know you're paying 167 percent more for auto insurance than people like you typically do,’s Vince Maniago said. Or, it might point out that if you ate out two fewer times a week -- bringing your restaurant visits in line with the average in your area -- you could save as much as $1,000 in six months.

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