Marketing Wonders: Foods That Never Expire

By Ben Steverman - 2012-07-18T13:27:07Z

Photograph by Raymond Forbes/Getty Images

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Pez

An Austrian maker of baking soda started selling a breath mint called "pez" in 1927, naming it for a shortened version of the German word for peppermint. The candies initially were marketed to adults trying to quit smoking; this is why the first Pez dispensers, which didn't appear until 1948, looked a lot like cigarette lighters. It was only in the 1950s that Pez dispensers were sold to children with bright colors and cartoon characters, many of them now collector's items.

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