Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Apps That Nudge, Nag and Manipulate You Into Financial Health

By Ben Steverman - 2014-04-07T17:15:02Z

Photograph by Christine Balderas/Getty Images

Company Symbol % Change
6 of 11

Payment Prompts

The water bill’s due, says the alert from the app Check. In fact, it was due three days ago and you ignored earlier alerts. But the app tried you again now because it could see that your paycheck just cleared. By analyzing the behavior of the 10 million users who aggregate credit card, bank, loans and other accounts with them, Check finds that, even if there's money in their accounts, “a lot of consumers choose to wait to pay the bill until they get paid,” vice president of marketing Daniel Kjellen said.

Related: The Booming Business in Behavioral Finance