Marketing Wonders: Foods That Never Expire

By Ben Steverman - 2012-07-18T13:27:07Z

Photograph by Paul Sakuma/AP Photo

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It's really not fair that the phrase most associated with Kool-Aid had nothing to do with the powdered drink. "Drink the Kool-Aid" comes from the 1978 Jonestown massacre, at which more than 900 members of the Peoples Temple died by drinking a poison-laced, grape-flavored drink that was not Kool-Aid. The real Kool-Aid was developed in 1927 in Nebraska, where it's the state's official soft drink.