When it comes to money,
the best of intentions are often no match for biases, irrationalities and bad
habits that can lead to buying too much, buying too high, or selling too low.
To help investors fight bad financial habits, companies are layering insights
from behavioral finance -- the study of how psychology affects economic
decisions -- into smartphone apps and online investing sites. They’re
consulting with academic economists and psychologists, while also using
rigorous testing and creative design to make sure their ideas work in the real
Here’s a look at these
start-ups’ attempts to alert, nudge and, well, manipulate people into becoming
better savers, spenders and investors.
More on Behavioral Finance: Playing Mind Games