Marketing Wonders: Foods That Never Expire

By Ben Steverman - 2012-07-18T13:27:07Z

Photograph by David Bishop Inc./Getty Images

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Fig Newtons

People have been putting figs in pastry dough for thousands of years. Ask the Greeks. In 1891, the Kennedy Biscuit Works in Cambridge, Massachusetts, named its new, mass-produced fig cookies after the nearby town of Newton. These days, Newtons -- Nabisco, the snack's current owner, recently dropped "Fig" from the label because it is introducing new flavors -- are a favorite of long-distance bike riders, who find them an easy-to-eat form of energy while on two wheels.

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