Westminster Dog Show: A (Champion) Dog’s Life

By Nikhil Hutheesing - 2012-02-15T15:44:25Z

Photograph by Timothy A. Clary/AFP/Getty Images

Company Symbol % Change
16 of 17

Campaigning the Dog

Glossy color ads show off potential "Best in Show" dogs to judges. Owners advertise in magazines such as The Canine Chronicles and Dog News to get the judge's attention. Dean says owners pay anywhere from $450 for a small color ad to $4,500 for a cover advertisement. A double page spread, says Hamil, can cost up to $1,400. Do that for three magazines a month and you spend $50,000 in a year.

Left, Stewart, the Yorkshire terrier in his room at the Affinia Manhattan Hotel on Feb. 12.