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Marketing Wonders: Foods That Never Expire

By Ben Steverman - 2012-07-18T13:27:07Z

Photograph by Matt York/AP Photo

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Kraft Macaroni and Cheese

When Kraft Macaroni & Cheese made its debut in 1937, it was called "Kraft Dinner," a name still used in Canada. Its slogan was "a meal for four in nine minutes for an everyday price of 19 cents." In 2010, Kraft was able to increase sales with a new marketing campaign. It used public art and new packaging on its blue-and-yellow boxes to appeal to adult nostalgia with such slogans as "You know you love it."