Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Marketing Wonders: Foods That Never Expire

By Ben Steverman - 2012-07-18T13:27:07Z

Photograph by AP

Company Symbol % Change
14 of 16

Miracle Whip

During the Great Depression, Kraft's mayonnaise sales were slipping. Its solution was to introduce a cheaper dressing and unveil it at the 1933 Century of Progress International Exhibition in Chicago. That was followed by 22 weeks of aggressive advertising that made Miracle Whip the country's best-selling "sorta-kinda-not-really-like mayo" (as the company now describes it) dressing.

Miracle Whip's current marketing campaign focuses on the dressing's controversial reputation. Many people say they don't like it, but they've never tried it, Miracle Whip says, with the slogan: "Keep An Open Mouth."