Marketing Wonders: Foods That Never Expire

By Ben Steverman - 2012-07-18T13:27:07Z

Photograph by Charlie Neibergall/AP Photo

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Cracker Jack

Cracker Jack was the U.S.'s very first commercial junk food, according to the "Encyclopedia of Junk Food and Fast Food" by Andrew F. Smith.

The treat was first sold as Cracker Jack in 1896, after its creators found a way to keep the mix of popcorn, peanuts and molasses from sticking together. Two events secured its fame in the early 20th century: The treat was mentioned in the song "Take Me Out to the Ball Game," written in 1908, and Cracker Jack began including a "prize in every box" in 1912. Frito Lay bought the brand in 1997.

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