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Cashing In on the New Gold Rush

By Ben Steverman - 2012-11-12T22:53:07Z

Courtesy PAMP

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Designer Gold Bars

In much of the world, gold isn't just an investment -- it's a gift to celebrate births, weddings and holidays. So PAMP, one of Switzerland's largest refiners, has started making gold bars tailored to individual tastes: A "Hello Kitty" gold bar for the Korean market; coins and bars that mark the 60th anniversary of the "Peanuts" comic; and pendants and bars on such themes as the Chinese lunar calendar, hummingbirds and flowers. For the fashion conscious, there's even a bar with a heart drawn by designer Jean Paul Gaultier.