Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Emerging-Market Investing -- How the Pros Do It

By Ben Steverman - 2011-12-09T17:28:30Z

Photograph by K-King/Getty Images

Company Symbol % Change
2 of 12

Lost in Translation

When traveling in China, Weyman Gong, a Chinese native, sometimes pretends he doesn't speak the language. The strategy has come in handy. A principal at Signature, a $2 billion multi-family office, Gong once overheard a conversation in Chinese between two executives that contradicted what they then told Western investors in English. "People in China will lie to your face without blinking an eye," he says. In this case, the managers could claim it was just an exaggeration, but it taught Gong a lesson: "In emerging markets, you absolutely need a local partner" to navigate such issues.

Read the full special report.

Advertisement