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Alternate TV Providers Threaten Cable, Satellite Market

An increasing population of so-called "cord-nevers" – those who never signed up for pay-TV subscriptions and never intend to – are impacting traditional television business models as more consumers turn to streaming services like Netflix and Amazon Prime for video content.

Published Sept. 18, 2013

U.S. pay-TV market net new subscribers, quarterly data

U.S. pay-TV market share as of Q2 2013

Cable

Satellite

Internet protocol TV

Though subscriber totals have decreased recently, cable and satellite television services remain fixtures in U.S. households. Paid TV subscribers reached 86 percent of households in 2009 and are projected to slip to just 81 percent in 2017.

Sources: IHS Inc., Screen Digest

GRAPHIC: ALEX TRIBOU / BLOOMBERG VISUAL DATA