Cashing in on Crossovers
The North American International Auto Show kicks off in Detroit this week, and American car buyers are clamoring for the same thing – crossover SUVs. Sales of crossovers have steadily increased over the last decade, with combined sales of crossovers and sportwagons eclipsing midsize cars for the first time last year, according to Motor Intelligence, an industry research firm. Below, a look at just how large the crossover trend has become.
U.S. new vehicle sales, market share by segment
U.S. new vehicle sales, by segment
Crossover Options Continue to Grow
In the race to meet consumer demand, car manufacturers have flooded the market with crossover models, nearly doubling the number of options in the past decade alone. Below, explore U.S. crossover sales for each model and track the variety sold by each brand.
Who Relies the Most on Crossovers?
Smaller U.S. automakers have shifted priorities to meet the crossover demand, particularly those who don't offer a traditional pickup truck to U.S. consumers. Subaru, Mazda, Volvo and Porsche, known more for their cars, all rely on crossover vehicles for at least 40 percent of their U.S. sales.
