Star Wars:
Return of the Revenue
December 14, 2015

From Darth Vader coffee mugs to holiday sweaters with Chewbacca in a Santa hat, “Star Wars” has unleashed a galaxy of goods. Cash registers will ring again when “The Force Awakens” hits theaters on Dec. 18. The film could generate more than $9 billion in revenue for Disney and its partners, from cinemas to TV networks, retailers, and toymakers. Ticket sales alone could reach $2.4 billion, according to Nomura Securities. DVDs, movie downloads, and video games may total hundreds of millions more. In a slow year, more than $2 billion of “Star Wars” merchandise is sold. That could reach $5 billion, estimates Macquarie Research, putting it in a class with “Toy Story 3” for top-grossing franchises. “The buzz on this is tremendous,” said Marcus Theatres CEO Rolando Rodriguez.

Total estimated revenue for “The Force Awakens”


= $1 million

“The Force Awakens” could produce $9.6 billion in revenue from worldwide ticket sales, merchandise, and home entertainment in roughly the first year of release.

$1.65BBox office sales(international) $780MStar Wars BattlefrontVideogame $500MDisney’s Infinity 3.0Videogame $734MBox office sales(domestic) $458MDVDs/downloads $235MTV licensing (domestic) $214MTV licensing (intl.) $5.0BMerchandise
$1.65BBox office sales(international) $780MStar Wars BattlefrontVideogame $500MDisney’s Infinity 3.0Videogame $734MBox office sales(domestic) $458MDVDs/ downloads $235MTV (domestic) $214MTV (intl.) $5.0BMerchandise

That compares with about $9.8 billion for “Toy Story 3,” according to numbers Disney provided in 2013.

$9.6B $9.8B
$9.6B $9.8B

Estimated revenue for merchandise from “The Force Awakens” versus 2014 revenue for all of Hasbro...

$5.0B $4.3B
$5.0B $4.3B

“The Force Awakens” projected box-office sales, compared with “Episode III: Revenge of the Sith”...


“Revenge of the Sith” figure from 2005, adjusted for inflation

$2.4B $1.0B
$2.4B $1.0B

Worldwide home-entertainment estimates for “The Force Awakens” versus “Guardians of the Galaxy” and “Frozen”...


$458M $412M $685M
$458M $412M $685M