How to Get a Job as a Brand Designer at Priceline.com
By Sarah Grant | September 3, 2015

In Cheat Sheet, a regular series, we bring you a step-by-step guide to applying for some of the most coveted real-world jobs available, told by hiring managers. This week: To help shape the travel website’s brand at Priceline.com, being a power user is not a must, but you should know what customers want.
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Interview Cheat Sheet #10
The Job
  • Priceline.com
  • Position:
  • Senior Brand Designer
  • Hiring Manager
  • Rachel Mahoney
  • Vice President of Brand Strategy and Media
  • Salary:
  • $90,000 – $110,000
  • Description:
  • In this new role, you’d guide teams of designers, social media managers, and marketers in an effort to differentiate Priceline.com from its competitors and rethink the travel website’s brand.
  • Qualifications:
  • E-commerce experience, an eye for design, proficiency in Adobe Creative Suite. Video editing capability is a plus.

The Method

First Round:

30-60 minute phone interview to make sure the candidate has the right basic skill set.

Second Round:

Phone interview with the hiring manager to assess how the candidate’s prior experience would fill the needs of the role and to test problem-solving skills.

Third Round:

In-person meeting with the hiring manager, the chief marketing officer, and two to three other marketing and product leaders.

The Score:

The hiring manager makes a decision, heavily weighing feedback from everyone who has interviewed the candidate—including their prospective peers. “We believe in getting feedback from people that will be in contact in this position.”


How to Ace It

Do know about digital communication. “Curiosity in innovation, new campaigns, creative and social media is something we’re looking for.”

Do know a lot about Priceline.com competitors and tell interviewers whether you agree that the site is “easier, more affordable, and more rewarding for customers.”

Do show off how well you can multitask. “This role requires handling numerous projects for internal stakeholders throughout a large, multi-office company.”

Don’t show up to the office and hide. “Our culture feeds on collaboration. Individuals work in small teams that encourage communication and teamwork.”

Don’t show up empty-handed. “Go beyond researching the company. If you’re proud of past work, show us and tell us why"

Don’t worry if you’ve never booked a hotel on Priceline.com. “We have a lot of employees who are travelers, but it’s not a must."