The Real Cost of Celebrating Easter

By Nikhil Hutheesing and Bloomberg Rankings - 2013-03-21T18:29:49Z

Photograph by SuperStock

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Greeting Cards

Last year, some 57 million Easter cards were exchanged, making Easter the fifth-largest card-sending holiday, according to Hallmark, which offers more than 600 Easter card designs. Consumers spend an average of $7.59 on Easter cards, which amounts to about $807 million in sales, according to the National Retail Federation. Hallmark estimates that 57 percent of these cards are mailed. An appropriate postage option: the U.S. Postal Service's 46-cent stamp featuring an “Easter Bunny Roadside Egg Stand.”