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The Real Cost of Quitting Smoking

By Bloomberg Rankings - 2012-04-13T21:41:32Z

Photograph by Bill Bridges/Getty Images

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The argument for hypnosis is that it puts you into a relaxed state and makes you better able to cope with withdrawal symptoms. According to a study completed by Timothy Carmody at the San Francisco Veteran Affairs Medical Center, smokers were treated for two 60-minute sessions and then received three follow-up phone calls and two months of nicotine patches. Of those who went through hypnosis, 26 percent were abstinent after 6 months, compared with 18 percent who got standard behavioral counseling.

$330: Two one-hour sessions of hypnotherapy, plus 2 CDs to listen to before bedtime --