The Real Cost of Being Clean

By Lewis Braham - 2013-07-16T19:53:16Z

Photograph by Kang Kim/Gallery Stock

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Laundry Detergent

Doing the laundry cost $6.3 billion in 2012, according to Mintel. Detergent is one of the few cleaning products with little revenue growth. One reason is that consumers have overused detergents. The popular detergents today are single-load packs such as Tide Pods, which are exactly measured for one load. A 100-oz. jug of Ecover, a healthier green detergent, runs about $14. Global spending on all green cleaning products is expected to rise to $9.3 billion in 2017 from an estimated $2.7 billion in 2012, according to Global Industry Analysts Inc.