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The Real Cost of Making Your Own Wine

By Bloomberg Rankings and Nikhil Hutheesing - 2013-02-09T19:04:50Z

Photograph by Sean Ellis/Getty Images

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Name Game

Barbara Bentley adorns her bottles with labels designed with clip art and photographs (such as photos of rabbits for her Hareitage line of Red Bordeaux Blend). Labels, though, can present a hazard of their own. "If you give a bottle to friends and it gets wet, it can be a sticky, gluey mess," she says. So she puts clear packing tape over her labels. Another strategy: Avoid labels altogether. Taybi calls his label-less bottles "shiners."

$15: Cost for 100 wine labels, 2 packets Country Style Labels --

$2,832: Running Tally