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The Real Cost of Celebrating Easter

By Nikhil Hutheesing and Bloomberg Rankings - 2013-03-21T18:29:49Z

Photograph by Corbis

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It's been known to snow on Easter day in some areas of the country. Even so, its the unofficial start of spring. Flowers help to bring spring a little earlier. The average consumer will spend $10 on flowers for Easter, amounting to $1 billion in sales. The Society of American Florists puts Easter and Passover as the fourth-most-popular time of the year for flower sales, after Christmas/Hanukkah, Mother's Day and Valentine's Day. Rather than buying fresh-cut flowers for Easter, almost half of customers buy house plants, with lilies the most popular choice.