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The Real Cost of Self-Publishing

By Bloomberg Rankings and Nikhil Hutheesing - 2013-02-25T22:14:25Z

Photograph by Simon Potter/Getty Images

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Let the World Know

Many self-publishers don’t bother to create marketing materials. Flaum hired a public relations professional, who got him interviewed on television. Other authors turn to social media. “So excited that RYAN'S RETURN just got its 500th review on #kindle with an average rating of 4.5 stars! ,” tweeted Freethy. There’s plenty more you can do, including:

$2,300: Website for a book, including PayPal link -- amount paid by Rick Spier, author of "The Legend of Shane the Piper: A Novel Memoir"
$45: 250 color bookmark business cards -- Staples
$100: Press release printing -- Staples
$300: Facebook advertisement -- Facebook
$1,000: Direct mail -- Julia Pandl’s cost