The Real Cost of Self-Publishing

By Bloomberg Rankings and Nikhil Hutheesing - 2013-02-25T22:14:25Z

Photograph by Brand New Images

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With e-books, sending out advance reader copies is as simple as emailing a PDF; reviews can be uploaded to a book's website. There are reviewers out there who, for a fee, will read your book and write a review. Some authors create fake accounts and give themselves high ratings while assigning lower ones to rival books. Jenny Sussin, a research analyst at Gartner Inc., says by 2014 as many as 15 percent of all e-book reviews will be fake, as authors and marketers pay for positive reviews. There are legit reviewing services (below) -- the review, though, may not be what the author hoped for.

$550: Price to get a review -- Kirkus Indie Reviews