The Real Cost of Hiring a Coach

By Nikhil Hutheesing - 2012-09-26T23:15:46Z

Photograph by Stephen Stickler/Getty Images

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Image Coach for Men

<p>In the documentary, "Mansome," men clip their nose hairs and shave their backs to boost their self-image. Coach Emmi Sorokin, who runs Boston-based It's a Man's World, says a change in wardrobe can also do the trick. One client, Ed Kelley, 57, a Redwood City, California-based patent agent, knew he needed a change but wasn't sure what that change should be. After meeting Sorokin, he tossed out his old clothes, which included billowy dress shirts and baggy khakis, and replaced them with trim fit button-down shirts and casual twill pants. Comfy sneakers were out, slip-on moccasins were in. One reason for the wardrobe redo: Kelley had started to do more public speaking and needed to look more authoritative and have more confidence. The makeover worked: "I felt I was a together guy," says Kelley. "I got bigger clients and doubled my income."<br /><br />$250: One session that lays the foundation for how to dress; $1,450 for a complete makeover --</p>