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The Real Cost of Super Bowl-dom

By Nikhil Hutheesing, Suzanne Woolley and Ben Steverman - 2012-02-02T15:35:27Z

Photograph by Jim R. Bounds/Bloomberg

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TV Upgrades

According to a National Retail Federation survey, 5.1 percent of Americans plan to upgrade their TVs for the game. The Federation estimates that will amount to 5.1 million new TVs, but retailers don't expect to sell that many. The Consumer Electronics Assn. says about 1.9 million TVs were bought in the first six weeks of 2011, a number unchanged from 2010. Currently, 87 percent of Americans have a high-definition television, the industry group says. Consumer Reports says it makes sense to wait to buy: In late February, retailers usually discount TVs to make room for new models.

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