The Real Cost of Selling Your Home

By Carla Fried - 2013-06-12T20:51:17Z

Photograph by David Paul Morris/Bloomberg 

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Setting the Stage

Agents swear by the value of having a professional decorator/re-arranger think through the optimal furniture for each room. A walk-through can run $100 to $150. A full-blown staging for a furnished home, which sellers typically pay for, can run 0.25 to 0.50 percent of the list price and up to 1 percent for a home that uses just the stager's furniture, says Marro. Ask your agent to cover or split the cost. Deborah Costa, a stager in Sacramento, says agents pay her fee 95 percent of the time: “It’s a competitive way to get a listing.” Her firm, StageCrafters, charges $400 to edit entire homes up to 2,500 square feet. Adding furniture can cost $1,750. A swap-out of your furniture with the stager's furniture starts at $2,750 for a 2,500-square-foot home and can run to $4,500 or more.

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