Market Snapshot
  • U.S.
  • Europe
  • Asia
Ticker Volume Price Price Delta
DJIA 15,112.20 -206.04 -1.35%
S&P 500 1,628.93 -22.88 -1.39%
Nasdaq 3,443.20 -38.98 -1.12%
Ticker Volume Price Price Delta
STOXX 50 2,633.24 -50.74 -1.89%
FTSE 100 6,226.37 -122.45 -1.93%
DAX 8,047.56 -149.52 -1.82%
Ticker Volume Price Price Delta
Nikkei 13,014.60 -230.64 -1.74%
Hang Seng 20,382.90 -604.02 -2.88%
S&P/ASX 200 4,758.39 -102.99 -2.12%

The Real Cost of March Madness

By Ben Steverman, with Eben Novy-Williams and Seth Magalaner - 2012-03-21T23:12:14Z

Photograph by Damian Strohmeyer /Sports Illustrated/Getty Images

Company Symbol % Change
6 of 16

Recruiting

Coaches fly across the country scouting high school players, despite rules that significantly limit direct contact with recruits. A Bloomberg News analysis found the basketball program at University of Kentucky spent $434,095 on recruiting in fiscal 2010, the most of 53 public universities in the six biggest college sports conferences. The University of Wisconsin -- which is in the Sweet 16 this year -- spent the least, at $57,397. Division I universities spent $150 million recruiting for all sports in 2010, according to Department of Education data.

Last October, the Division I board of directors adopted a new recruiting model that allows unlimited calls and text messages to recruits and permits contact with college juniors and seniors through social media networks.

Advertisement