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The Real Cost of a Presidential Campaign

By Kirsten Salyer - 2012-03-06T16:55:54Z

Photograph by Chip Somodevilla/Getty Images

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TV Advertising

Spending on political advertising in 2012 is expected to reach $2.6 billion, 45 percent higher than in 2008, according to a Jan. 31 report by Barclays Capital analyst Anthony DiClemente. "To the extent races are close, we're going to see a lot of media dollars, more than any in history, flow into this election," says DiClemente. Local TV stations, expected to receive about 85 percent of total political ad spending from campaigns and super-PACs, will be the biggest beneficiaries, with CBS and News Corp. likely to benefit the most, DiClemente says.