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Slideshow: The Real Cost of Valentine’s Day

By Suzanne Woolley - 2012-02-14T15:50:16Z

Photograph by Britt Erlanson/Getty Images

Company Symbol % Change
Church & Dwight Co Inc CHD:US 0.68
American Express Co AXP:US 0.78
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Pet Treats

Americans who plan to treat their pet this Valentine's Day will spend an average of $23, according to the NRF survey. Aussies might spend more: Results of a survey by the World Society for the Protection of Animals suggest that 1.6 million Australians would prefer their pet to their partner on V-Day, an Australian news service reported. About 360,000 planned to buy their pet a gift.