The Real Cost of a Fabulous Smile

By Judith Sjo-Gaber - 2011-11-10T22:59:46Z

Photograph by UpperCut/Getty Images

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Daily Dental Care

Use Professional-Grade Equipment

Once your teeth are beaming white, high-quality gear may maintain their luster better than everyday dental-care products. Even so, Dr. Alireza Namjoo, a general dentistry practitioner in Old Greenwich, Connecticut, says that you can do a fine job with a manual toothbrush. "Most people don't realize that number of spins per minute of your brush does nothing for your teeth," he says.

$220: Sonicare DiamondClean Rechargeable Sonic electric toothbrush

$51: Sonicare DiamondClean Standard Brushheads, 3-pack, 4 heads annually

$47: Opalescence Whitening Toothpaste 4.7 oz, six tubes annually

Professional treatment running tally: $7,706

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