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The Real Cost of Being Clean

By Lewis Braham - 2013-07-16T19:53:16Z

Photograph by Getty Images

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It’s not enough for most people to actually be clean -- they have to look and smell clean. While deodorant sales have been flat recently, revenues are rising because consumers will pay more than twice as much for new “clinical strength” products that promise 24-hour sweat relief. One of the most popular brands, Secret Clinical Strength Antiperspirant/Deodorant, costs $11.47 (for 2.6 oz.) at If that doesn’t work, there's the Underarm Overhaul, at Shizuka New York Spa, for $1,500. It includes a deep cleaning of the armpits, waxing and Botox injections to paralyze the sweat glands for six months. (Yeesh.)