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The Real Cost of Celebrating Easter

By Nikhil Hutheesing and Bloomberg Rankings - 2013-03-21T18:29:49Z

Photograph by Tetra Images

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Eggs and Dye

The egg, long a symbol of life in many cultures, became part of the Easter celebration because eating eggs was forbidden during Lent. Now they're a huge part of the holiday because dyeing and decorating them is a fun tradition that both adults and kids enjoy. Decorating eggs is cheap: You can get a dozen for $3, and you can dye them naturally using beets, turmeric or red cabbage. Still, most people buy dye. PAAS sells 10 million color kits per year, at $3 to $14 each.