You may never want shoes made out of ostrich skin, but if you do, you won't find them at Payless. Paul Wilson, the shoemaker at John Lobb in Paris, explains that aside from rare materials, a bespoke shoemaker can make dreams come true. For one man, Wilson boosted his height (and ego) more than two inches by adding a "lift" inside the shoe. For another -- a skinny fellow who wore tight-fitting suits -- Wilson recreated clunky English army boots from World War I with bright red lining inside. "I like it when a customer knows what he wants, though he looked like an extreme version of Tin Tin," says Wilson.
$8,750: Initial consultation to create shoe mold ($1,100) and then to create regular calfskin shoe -- John Lobb
Running Tally: $21,530