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Slideshow: The Real Cost of Valentine’s Day

By Suzanne Woolley - 2012-02-14T15:50:16Z

Photograph by Dana Menussi/Getty Images

Company Symbol % Change
Church & Dwight Co Inc CHD:US -0.08
American Express Co AXP:US -0.65
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Men reach deep when it comes to glitter. More than $4 billion may be spent on jewelry, according to the NRF. Of the men the group surveyed, more than 29 percent plan to give jewelry as a gift and to spend an average $197. Women planning to buy jewelry expect to shell out an average $119. Tiffany alone has about 150 items in the Valentine's Day section of its website, at prices ranging from $50 to $15,000.