The Real Cost of Being Clean

By Lewis Braham - 2013-07-16T19:53:16Z

Photograph by Altrendo/Getty Images

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We spend $7 billion a year on shampoo, according to Mintel. While you can pay $3.48 for 32 ounces of TRESemme Deep Cleansing Shampoo at, you can also pay about $60 for an 8.5 ounce bottle of Alterna Ten, the most expensive luxury shampoo. Ingredients include "caviar age-control complex, white truffle oil, Champagne grape seed oil, Bulgarian Evening Primrose and Arabian Frankincense," according to (Maybe it can pinch-hit as salad dressing?)