Photograph by Davis Turner/Bloomberg
A man in his 60s yearned for the Levi's jeans of his youth. At the Levi's Meatpacking Store in New York, he was able to create a pair just like the ones he remembered. The store is the only one that manufactures bespoke Levi's. Tobey Hayduk of Levi's says the stitches are made one line at a time and examined by a tailor during the process. Regular jeans go through machines that make two parallel lines of stitching at once. The difference may not be noticeable to everyone, but that doesn't matter, says Hayduk. "You can be sitting in a restaurant having lunch, and you'll spot a guy at another table wearing bespoke jeans," he says. "Its sort of like being in a club."
$750: One pair of jeans -- Levi's Meatpacking Store
Running Tally: $12,780